I used to think all medical ads looked and felt the same — generic promises, stock photos of smiling doctors, and a big “Book Now” button. But lately, I’ve noticed some ads actually feel oddly specific — like they’re talking directly to me. That got…

So, I was scrolling through my feed the other day, and I noticed a ton of discussions about healthcare ads. It got me thinking – with so many platforms out there, how do advertisers even decide which ones to trust? I figured I’d share a bit of my…

I’ve been curious lately about how much audience targeting actually helps a medical advertiser. It sounds great in theory — reaching the “right” patients — but I wasn’t sure if it really made a difference in practice or if it was just another…

Hey everyone, I’ve been noticing that paid search campaigns for pharmacies can get a lot of visibility, but sometimes the actual engagement feels underwhelming. It got me wondering — can other promotion strategies complement paid search to actually…